Keywords. Wich use for SEO?

MAKE A LIST OF THREE TO FIVE TARGET KEYWORDS -

to help focus your SEO efforts. Start by writing down as many words or phrases as possible, each consisting of two-to-five individual words.

INCLUDE GEOGRAPHIC LOCATION TERMS. If the business has a physical location, take advantage of this opportunity! Including the name of your city or even neighborhood can be a huge boost to your online visibility. This is known as “Local SEO”. STICK TO TERMS THAT ARE RELEVANT TO YOUR CLIENT’S BUSINESS. For an East Village tailor, this might include “East Village tailors”, “East Village dress tailor”, “East Village suit tailor” and “East Village best tailors”. You wouldn’t try to rank for words like “East Village clothing boutique” or “East Village fashion trends”...because those are not terms that are relevant to your client’s business. It isn’t worth your client’s time trying to rank for those terms, as it will be an uphill battle. PRIORITIZE TERMS LIKELY TO BE ENTERED INTO A SEARCH. These will bring more website visitors. For example, if your client’s a tailor, it’s NOT worth optimizing your website for every brand of clothing that’s ever entered their shop. Not many people search for “shorten my calvin klein pant suit by 3 inches”. Even if the website ranked #1 for that term...it wouldn’t likely result in that much website traffic. So this should not make your list of top 3-5 target keywords. BE REALISTIC AND CHECK OUT THE COMPETITION. You’re not going to outrank Nike for the keyword “basketball sneakers”. Do a search for words you’re considering, and see if any big brands appear at the top of the organic listings. If not, there’s an opportunity for your site to rank. If you’re finding huge businesses already crowding the organic search results, try different combinations of terms or try something more specific.

For instance, “East Village bridesmaid dress tailors” or “East Village mens pants tailors”. This is known as going for “longtail keywords”. Armed with your list of 3-5 top keywords, let’s look at a few key places within your website you’ll want to place them. First, I want to point out that you always want to keep USERS in mind when preparing website content; aim for clarity and readability. Do not sound like a robot and go crazy inserting keywords everywhere, or you’ll be penalized. That said, add keywords to your website in the following 5 places: Metadata -

Every page of your website has a “Title” and “Description” at the top of its HTML code. This content doesn’t appear on the site; it’s hidden to site users, but is actually the text you see in a SERP page. This is where Google looks first! Titles should be no more than 70 characters long, and descriptions no more than 150 characters. You can add a title and description to each page in the Editor, from the Settings tab. Headers – When you read a newspaper, first you read the headlines right? Think of website headers like your content headlines. They’re the most important pieces of on-page content for SEO, so a great place to add a keyword.

You can add headers in the Editor from the Text tool. Body copy – The bread and butter of your website’s SEO. Sprinkle your keywords throughout your on-page content, but exercise caution – keep the text readable. Again, keep in mind you’re writing for PEOPLE, not ROBOTS. Add body copy in the Editor using the Text tool. Alt text – Search engine crawlers can’t “read” pictures, so to speak - just TEXT. That’s where “Alt Text” comes in. Adding a brief description or label to your images, as well as videos, makes them readable to search engines. In fact, alt text was originally created so that users with disabilities, who rely on screen-readers to browse the internet, are able to understand visual content on web pages. Where appropriate, use a keyword.

Add Alt Text to any image or video by clicking on it and clicking Settings. There you’ll see an Alt Text field. Keep these short & sweet. Internal links – Placing a keyword inside a text-based link tells users and search engines what to expect on the next page. For instance, include links in your footer or deeper pages in your site back to your home page through a link that includes your top keyword, instead of just tthe word “Home”.

This is just general advice on how to incorporate keywords into your website. Start with your metadata and work from there. You don’t need to add keyword-rich headers and body copy to every single page on your site. Prioritize your homepage, and one or two other pages. If you can, focus on optimizing your homepage for your most important keyword, and another page for your 2nd and 3rd keywords.

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