Google Analytics: If you can`t measure, you can`t improve, Ok, Seo Hero?
- SEO Hero Rossane
- Dec 6, 2016
- 3 min read
How many visitors your site had yesterday?
And last year?
How many visitors liked a lot and return for another visit?
Who are they? What country, city are they from?
What pages they never opened?
What browser/device is the most popular among your customers, visitors?
And...
(this I like a lot)
What day on the week is your site most visited?
If you answer : "I don´t know"
to any of this question,
maybe it´s time to go to Analytics.
LET´S TALK
Information is power!
Information is beautiful!
BUT
Information is not knowledge.
Your site is online, your social medial are set, everyone you know likes, follow, subscribes, share, congrats you and your company.
The problem lies here...
Everyone YOU know.
But there are more fishes on the ocean and more stars in the sky.
Lets talk about Google Analytics.
Acording to google, Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights. (Even google knows that I have visited this page 4 times and when Last visit: 12/5/16 . Google is my SEO Hero)
In more friendly way:
you can see all the numbers, demographics in Google Analytics Report.
And is for free.
And is updated real time,
and its amazing,
and I am obsessed by this Report.
LOOK WHAT GOOGLE IS CAPABLE OF:
See that 6.789 ? They are Visitors, Users of your site. Its the metrics that shows to you how many users viewed or interacted with your site/app from Jan, first to Feb, first.
See that 8:23 ? is the time of the visit of each user. In the age of 5 seconds or nothing, 8 minutes is hit!
See that 2,34 Pages/Sessions : is the number of pages your visitor opens in your site, besides home page.
and many more information you can have from this amazing report.
NOW LETS TURN THE INFORMATION INTO STRATEGY
On that report you saw your visitors stay 8 minutes and opens 2,34 pages per session.
Now search on that report, wich is the second most famous page in your site, and see if the content there is relevant, fresh, if there is a call to action, like Book Now!, Subscribe!, Buy Now, Sales OFF...
We want to make the most of the information Google provides, in one single report. We want to generate leads and convert to sales, services, ...
This is the begining of long, loving and lasting friendship with The Engine, my friend.
1- Your IT guys or your web designer has your Google Analytics Id number, right?
Ask them to send to you the Google Analytics Report in PDF Format from last year of your site. If they didn´t do their homework you don´t exist for Google. If they never set your site with Google Analytics it means that you are not fighting in the arena, but watching the game.
2- But ... I type the name of my company and appears on Google
Well, send them a bottle of a good beer and a pizza.
They did their homework in spite of you!
3- Let me give you an example:
You have a tour agency.
Your company´s name is Castelhanos Turismo ( I´m Brazilian, and this is a real case)
if you search for Castelhanos Turismo, you probably appear on google search engine.
BUT
if you are searching Passeios em Castelhanos ( tour in Castelhanos), probably your competitor will appear and you won´t!
THINK
How google search engine will know what is your core business if you don´t code your site in a way the Google robot understands?
Google struggles every second to deliver the right answer on google search.
Its his business!: almost guessing what someone is searching for ...
BACK TO BEGINNING OF OUR TALK
You want to be found by someone (customer) that never heard of you, and that´s my friend, is what The Engine does.
Connecting dots between you and
someone searching for
something exactly like you do. : )
Link you should start following
4- search for
My client is in first google free organic position.!
Long live Google! The Search Engine
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