What is search engine optimization and why is it important
- Rossane Costa
- Nov 17, 2016
- 1 min read
Search engine optimization is essential because: The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.
Link building strategies -- such as listing your site on web directories, posting links on low quality Web 2.0 sites, and leaving links in forum comments -- no longer help rank, and can actually cause penalties in Google search. That said, the value of legitimate, high quality citations and mentions is higher than ever before. That’s why it’s important to have at least a few people on your team who are regularly reaching out to publishers and influencers in your industry, building relationships and earning high-quality links through valuable mentions and citations on their platforms.
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